Monday night saw the opening of the 15th annual San Pellegrino Cafe Society Awards and Photography Exhibition at NGV. The quirky and contemporary artwork by RMIT students on show celebrates the many different ways cafes have seeped into the local culture and just how seriously we take it.
Each photographer was tasked to draw inspiration from a particular Melbourne cafe, which their piece was named after. The outcomes were very interesting indeed.
Some photographs were shot inside the cafe of choice – think “The Last Supper”, cleverly done as two photographs mirrored against each other, with a white shirt diner in the middle, surrounded by his twelve mates having a great time; bottles of San Pellegrino littered on the table. Others were less literal in their cafe culture inspiration, drawing on the edgy street art surrounds to create the canvas for interpretation by the viewer. The photographs were an eclectic reflection of past and current culture, fashion and social attitudes.
This year’s winner was Madeline Dell’Aquila, who photographed of The Paragon Cafe (651 Rathdowne St), which was subject to fire days into the competition.
All Melbourne food lovers should keep an eye out for the exhibition at next years Melbourne Food and Wine Festival and Virgin Australia Melbourne Fashion Festivals. For those who can’t wait the San Pellegrino Cafe Society website will be showcasing the art.