Latest News

You decide: have your say on QV street art installation!

The infamous QV and the No Vacancy Gallery are currently holding a competition to pick the best street art to fill the walls of the iconic Artemis Lane. The #ColourQV competition has been narrowed down to four finalists where you, dear Melbourians, get to pick which art installation that decks the walls between Meat Fish Wine restaurant and Russel Street post October 10 2016. Voting closes TODAY, so keep reading and get clicking!

“We are really looking forward to working with one of these local artists to create an iconic piece of wall art for Melbourne to enjoy,” says Lisa Flemming, QV’s Regional Centre Manager. “The entries have been brilliant, which was no surprise given Melbourne’s track record for producing interesting and thought-provoking laneway art. Our retailers are unique and eclectic and any of these four distinctive pieces of art will provide an engaging visual for our diverse customer base. We can’t wait to see which one Melbourne chooses – remember to cast your vote!”

Voting is made easy by visiting QV Melbourne’s Facebook page, where you can view all four sketches against the Artemis Lane backdrop and vote for your favourite artwork.

Here at the Modern Con, we have the scoop on the artist statements so you can get inside their head:

Mike Eleven

“Considering the pedestrian-heavy nature of the wall’s location, I wanted to weave a loose way-finding concept into the mural. The two faces I plan to paint will act as directional guides and portray the contrast/duality of Melbourne’s city lifestyle. With the far left face looking out towards Russell street, I hoped to guide foot traffic out with a strong/confident attitude that is prepared for the hustle and bustle of the world. In contrast, people walking into QV will be welcomed by a more relaxed/contemplative composure which speaks to the feeling of escapism in QV Melbourne. All in all, I wanted to transform the grey-washed laneway into something more vibrant and energetic by fusing the dynamism of bold paint gestures with scale, delicate detail and colour harmony.”

Loretta Lizzio

“A wall of flora and fauna using warm colours that evoke lush, rich excitement and awe on large scale. Full of effective details that makes the image look like it moves. I would use shimmering gold’s, yellow hues, and a deep masala to create this work.”

Merda

“QV was the original site of the Queen Victoria Hospital and the place of my birth so the obvious choice for me was to base the design around the word “MELBOURNE” and incorporate diagonal graphic elements to match the lines in the surrounding architecture.
For a bit of fun I’ve included an optical circle for the letter “O” and positioned it so that the public can use it as a backdrop for the perfect photo opportunity.”

Pete Cto

“This work is a fun, imaginative and creative representation on an evening of Melbourne Dining.  The work started as a Photography shoot using coloured lights and through the translation process, different elements were introduced. The fish coming out of the stem of glass and splashing into the water, accompanied by an expression of laughter and happiness provokes the viewer to empathize with her joy.
The Rainbow feeding into the glass aids the imaginative and creative aspects, creating a narrative within the piece. The Black and white Pattern juxtaposes the intense vibrancy of colour and tone whilst adding a contemporary element.
An important factor of interactivity is the Aerosol Can on the far left which has been placed to give viewers and passers-by an incentive to photograph themselves or another person into the piece of art.  If chosen, I would consider fixing a real Aerosol Can to the Work for the viewer to take a photo yielding.”

The important stuff:

Voting closes 5pm Friday 30 September (TODAY!)
You can visit the QV Faceboook Page to see the installations against the Artemis lane backdrop before
To cast your vote, visit the QV website here.

Food in pictures

Leave a Reply

Follow

Get every new post delivered to your Inbox

Join other followers:

%d bloggers like this: